The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

chapter 1|34 pages

Introducing and advancing Critical Marketing Studies

ByMark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman

part I|117 pages

Exploring the terrain of Critical Marketing Studies

chapter 2|12 pages

Postmodernism and critical marketing

ByNikhilesh Dholakia, A. Fuat Fırat

chapter 3|15 pages

Postcolonialism, subalternity, and critical marketing

ByRohit Varman

chapter 4|19 pages

Feminist perspectives in marketing

Past, present, and future
ByPauline Maclaran, Olga Kravets

chapter 5|15 pages

Critical social marketing

Reflections, introspections, and future directions
ByRoss Gordon

chapter 6|17 pages

Critical macromarketing, sustainable marketing, and globalization

ByWilliam E. Kilbourne

chapter 7|20 pages

Critical perspectives on place marketing

ByMassimo Giovanardi, Mihalis Kavaratzis, Maria Lichrou

chapter 8|17 pages

Critical arts marketing

ByGretchen Larsen, Finola Kerrigan

part II|132 pages

Critical Marketing

chapter 9|17 pages

Critical studies of marketing work

ByPeter Svensson

chapter 10|13 pages

The cultural turn in lifestyle research

Overview and reflections
ByGokcen Coskuner-Balli

chapter 11|11 pages

Advertising practice and critical marketing

ByChris Hackley

chapter 12|29 pages

Critical reflections on the marketing concept and consumer sovereignty

ByMark Tadajewski

chapter 13|18 pages

Service-Dominant logic

The evolution of a universal marketing rhetoric
ByChris Miles

chapter 14|13 pages

Metaphor and Relationship Marketing discourse

ByLisa O’Malley

chapter 15|15 pages

Critical perspectives on ethical consumption

ByMichal Carrington, Andreas Chatzidakis

chapter 16|14 pages

Religious critiques of the market

ByAliakbar Jafari

part III|116 pages

Rethinking consumers and markets

chapter 17|19 pages

Re-mapping power for critical marketing and consumer research

ByJanice Denegri-Knott

chapter 18|13 pages

Ideology and Critical Marketing Studies

ByGiana M. Eckhardt, Rohit Varman, Nikhilesh Dholakia

chapter 19|18 pages

Non-Western cultures and Critical Marketing

ByÖzlem Sandıkcı Türkdoğan

chapter 20|16 pages

Choice and choicelessness in consumer practice

ByRuby Roy Dholakia, A. Fuat Fırat, Nikhilesh Dholakia

chapter 21|13 pages

Managing racial stigma in consumer culture

ByDavid Crockett

chapter 22|17 pages

Consumer vulnerability

Critical insights from stories, action research and visual culture
BySusan Dunnett, Kathy Hamilton, Maria Piacentini

chapter 23|18 pages

The embodied consumer

ByMaurice Patterson

part IV|99 pages

Critical marketing

chapter 24|12 pages

Critical perspectives on brand management

ByAdam Arvidsson, Alex Giordano

chapter 25|15 pages

Gender, marketing, and emotions

A critical, feminist exploration of the ideological helix that defines our working worlds
ByLorna Stevens

chapter 26|9 pages

Biopolitical marketing and the commodification of social contexts

ByDetlev Zwick, Alan Bradshaw

chapter 27|14 pages

Exploitation and emancipation

ByBernard Cova, Bernard Paranque

chapter 28|14 pages

Political economy approaches to transnational commodity markets

An application to the case of the global palm oil market
ByMartin Fougère

chapter 29|15 pages

Social media, big data, and critical marketing

ByChristian Fuchs

chapter 30|18 pages

Marketing and the production of consumers’ objective violence

ByEduardo André Teixeira Ayrosa, Renata Couto de Azevedo de Oliveira