In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarised presidential elections in history. The book includes groundbreaking research on e-politics and online fund-raising, the role of race, class, and gender, and the influence of the Tea Party, Occupy, the economic crisis, and other actors and factors in the election. Characterised by diversity, liveliness, and data-informed analysis, Winning the Presidency 2012 captures the highlights as well as looking ahead.

chapter 1|18 pages

The Obama Reelection Campaign

chapter 2|20 pages

Presidential Nominations in a Polarized Party System

The Republican Primaries of 2012

chapter 3|23 pages

The Presidential Election

Voting for Parties and Principles

chapter 4|11 pages

Hot-Button Issues in the Presidential Campaign

47 Percent Yes, Guns No?

chapter 5|16 pages

A Transformational Political Campaign

Marketing and Candidate Messaging in the 2012 Election

chapter 6|13 pages

“Are We Halfway There Yet?”

New Technology and the 2012 Election

chapter 9|19 pages

Race and the 2012 Presidential Election

The Declining Significance of the White Majority and the Future of American Party Politics

chapter 12|22 pages

The Election in Perspective