Social media are increasingly revolutionising the ways in which political communication works, and their importance for engaging citizens in politics and public affairs is well understood by political actors. This book surveys current developments in social media and politics in a range of Central and Eastern European countries, including Ukraine and Russia. It explores the process of adoption of social media by politicians, journalists and civic activists, examines the impact of the different social and cultural backgrounds of the countries studied, and discusses specific political situations, such as the 2012 protests in Moscow and the 2014 EuroMaidan events in Ukraine, where social media played an important role. The book concludes by addressing how the relationship between social media and politics is likely to develop and how it might affect the still relatively new democracies in the region.

chapter |19 pages


Social media, politics and democracy in post-transition Central and Eastern Europe
ByPaweł Surowiec, Václav Štětka

part I|100 pages

Political parties, actors and social media

chapter 1|24 pages

Who is afraid of the platforms?

Adoption of and strategies for use of social media by politicians in the Czech Republic
ByAlena Macková, Václav Štětka, Jan Zápotocký, Radim Hladík

chapter 2|19 pages

The 2014 presidential elections campaign in Romania

Connecting with civic-ness on Facebook
ByMonica Pătruţ

chapter 3|17 pages

Towards self-mediatization of politics

Parliamentarians’ use of Facebook and Twitter in Croatia and Hungary
ByNorbert Merkovity

chapter 4|20 pages

Personalization of political communication in social media

The 2014 Slovenian national election campaign
ByTomaž Deželan, Alem Maksuti, Jernej Prodnik

chapter 5|19 pages

Professionalization and intentional disengagement

Facebook campaigning in the Bulgarian local elections in 2015
ByOgnyan Seizov

part II|85 pages

Social movements, interest and professional groups and social media

chapter 6|21 pages

We have been to Bolotnaya

Russian protest, the online public sphere and the discourse of division
ByAlina Ryabovolova

chapter 7|18 pages

The networked public sphere and Ukrainian journalists

ByDmytro Hubenko, Melissa Wall

chapter 8|22 pages

Branding Poland online

Propagating and resisting nation branding on Facebook
ByPaweł Surowiec, Magdalena Kania-Lundholm

chapter 9|16 pages

The dilemmas of social media-enabled civic activism

The case of sexual minorities in Lithuania
ByGalina Miazhevich

chapter |7 pages


ByVáclav Štětka, Paweł Surowiec