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      Book

      The Aesthetics and Affects of Cuteness
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      Book

      The Aesthetics and Affects of Cuteness

      DOI link for The Aesthetics and Affects of Cuteness

      The Aesthetics and Affects of Cuteness book

      The Aesthetics and Affects of Cuteness

      DOI link for The Aesthetics and Affects of Cuteness

      The Aesthetics and Affects of Cuteness book

      Edited ByJoshua Paul Dale, Joyce Goggin, Julia Leyda, Anthony McIntyre, Diane Negra
      Edition 1st Edition
      First Published 2016
      eBook Published 22 December 2016
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315658520
      Pages 310
      eBook ISBN 9781315658520
      Subjects Area Studies, Humanities, Social Sciences
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      Dale, J.P., Goggin, J., Leyda, J., McIntyre, A., & Negra, D. (Eds.). (2016). The Aesthetics and Affects of Cuteness (1st ed.). Routledge. https://doi.org/10.4324/9781315658520

      ABSTRACT

      Cuteness is one of the most culturally pervasive aesthetics of the new millennium and its rapid social proliferation suggests that the affective responses it provokes find particular purchase in a contemporary era marked by intensive media saturation and spreading economic precarity. Rejecting superficial assessments that would deem the ever-expanding plethora of cute texts trivial, The Aesthetics and Affects of Cuteness directs serious scholarly attention from a variety of academic disciplines to this ubiquitous phenomenon. The sheer plasticity of this minor aesthetic is vividly on display in this collection which draws together analyses from around the world examining cuteness’s fundamental role in cultural expressions stemming from such diverse sources as military cultures, high-end contemporary art worlds, and animal shelters. Pushing beyond prevailing understandings that associate cuteness solely with childhood or which posit an interpolated parental bond as its primary affective attachment, the essays in this collection variously draw connections between cuteness and the social, political, economic, and technological conditions of the early twenty-first century and in doing so generate fresh understandings of the central role cuteness plays in the recalibration of contemporary subjectivities.  

      TABLE OF CONTENTS

      chapter 1|34 pages

      The Aesthetics and Affects of Cuteness

      ByJoshua Paul Dale, Joyce Goggin, Julia Leyda, Anthony P. McIntyre, Diane Negra

      chapter 2|21 pages

      The Appeal of the Cute Object: Desire, Domestication, and Agency

      ByAgency Joshua Paul Dale

      chapter 3|19 pages

      Cuteness and Control in Portal Megan Arkenberg

      chapter 4|20 pages

      “This Baby Sloth Will Inspire You to Keep Going”: Capital, Labor, and the Affective Power of Cute Animal Videos

      ByAllison Page

      chapter 5|17 pages

      “I’ll be Dancin’”: American Soldiers, Cute YouTube Performances, and the Deployment of Soft Power in the War on Terror

      ByMaria Pramaggiore

      chapter 6|18 pages

      Live Cuteness 24/7: Performing Boredom on Animal Live Streams Katy Peplin

      chapter 7|21 pages

      When Awe Turns to Awww . . .: Jeff Koons’s Balloon Dog and the Cute Sublime

      ByElizabeth Legge

      chapter 8|24 pages

      Cute Twenty-First-Century Post-Fembots

      ByJulia Leyda

      chapter 9|19 pages

      Designing Affection: On the Curious Case of Machine Cuteness

      ByJoel Gn

      chapter 10|22 pages

      Soft and Hard: Accessible Masculinity, Celebrity, and Post-Millennial Cuteness

      ByMichael DeAngelis

      chapter 11|19 pages

      Affective Marketing and the Kuteness of Kiddles

      ByJoyce Goggin

      chapter 12|18 pages

      Kittens, Farms, and Wild Pandas: The Impact of Cuteness in Adult Gamble-Play Media

      ByCésar Albarrán-Torres

      chapter 13|21 pages

      Under the Yolk of Consumption: Re-Envisioning the Cute as Consumable

      ByNadia de Vries

      chapter 14|21 pages

      Ted, Wilfred, and the Guys: Twenty-First-Century Masculinities, Raunch Culture, and the Affective Ambivalences of Cuteness

      ByAnthony P. McIntyre
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