This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

part |56 pages

Rethinking Transmedia

chapter |16 pages

Still Searching for the Unicorn

Transmedia Storytelling and the Audience Question

chapter |20 pages

Texture, Realism, Performance

Exploring the Intersection of Transtexts and the Contemporary Sitcom

part |67 pages

Use and Reception by Engaged Audiences

chapter |14 pages

“I Am Not a Tribute”

The Transmedia Strategy of The Hunger Games versus Fan Activism

chapter |15 pages

Set in Stone

Issues of Canonicity of Transtexts

chapter |18 pages

Star Trek Into Divisiveness

The Transmedial Failures of Star Trek: The Videogame

part |48 pages

Through the Looking-Glass

chapter |14 pages

Creating Worlds in Which to Play

Using Transmedia Aesthetics to Grow Stories into Storyworlds

chapter |16 pages


Rapture through Transmedia

part |55 pages

The Industry behind Transtexts

chapter |16 pages

Let's Talk About Texts, Baby

Proposing a New Model for Copyright in a Transtext World