In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.

chapter |14 pages


Embodied Metaphors in Moving Images
ByKathrin Fahlenbrach

part I|84 pages

Metaphors and Narrative Meanings in Moving Images

chapter 1|16 pages

Visual and Multimodal Metaphor in Film

Charting the Field
ByCharles Forceville

chapter 2|18 pages

Audiovisual Metaphors as Embodied Narratives in Moving Images

ByKathrin Fahlenbrach

chapter 4|15 pages

Stormy Weather

An Intercultural Approach to the Water Metaphor in Cinema
ByEduardo Urios-Aparisi

chapter 5|17 pages

Coincidence and Causality

Image-Schematic Plotting Principles in Serial Television Drama
BySebastian Armbrust

part II|82 pages

Metaphors of Perception and the Senses in Moving Images

chapter 6|14 pages

Film, Metaphor, and Qualia Salience

ByTorben Grodal

chapter 7|14 pages

Problems of Metaphor, Film, and Visual Perception

ByBirger Langkjær

chapter 8|16 pages

The Eyes for Mind in Cinema

A Metaphorical Study of the Viewer's Experience
ByMaarten Coëgnarts, Peter Kravanja

chapter 9|17 pages

Metaphors and Embodied Meaning in Film Music

The Case of Leitmotifs
ByHenning Albrecht, Clemens Wöllner

chapter 10|19 pages

Metaphor Without an Answer

Cross-Modal Experience and Embodied Meaning in the Cinema
ByJoseph G. Kickasola

part III|68 pages

Metaphors of Emotion, Expression, and Mind in Moving Images

chapter 11|19 pages

Audiovisual Metaphors

Embodied Meaning and Processes of Fictionalization
ByHermann Kappelhoff, Sarah Greifenstein

chapter 12|16 pages

Embodied Emotion Metaphors in Moving Images

ByAnne Bartsch

chapter 13|16 pages

Metaphors of the Mind in Film

A Cognitive-Cultural Perspective
ByMaike Sarah Reinerth

chapter 14|15 pages

Identity as a Walking Experience

Multisensory and Experiential Metaphor in Film
ByLuis Rocha Antunes

part IV|36 pages

Interactive Metaphors in Video Games

chapter 15|18 pages

Embodied Avatars in Video Games

Audiovisual Metaphors in the Interactive Design of Player Characters
ByKathrin Fahlenbrach, Felix Schröter

chapter |6 pages


ByKathrin Fahlenbrach