This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided into seven sections, offering a truly comprehensive reference work that covers:

  • The historical foundations of the discipline and the rise of globalization
  • The role of cognition and multisensory perception in consumers’ judgements
  • The social self, identity and well-being, including their relation to advertising
  • Social and cultural influences on consumption, including politics and religion
  • Decision making, attitudes and behaviorally based research
  • Sustainable consumption and the role of branding
  • The particularities of online settings in framing and affecting behavior

The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

part |2 pages

Part I Introduction and cross-cultural research

chapter 1|15 pages

The history of consumer psychology

ByCathrine V. Jansson-Boyd, Nigel Marlow

chapter 2|23 pages

Cross-cultural consumption

BySusan Forquer Gupta

chapter 3|18 pages

Globalization, branding and multicultural consumer behaviour

ByCarlos J. Torelli, María Rodas

part |2 pages

Part II Consumer cognitionand perception

chapter 4|24 pages

Visual attention in consumer settings

ByJ. Wesley Hutchinson, Joy Lu, Evan Weingarten

chapter 5|17 pages

Perception and consumption: Touch, multisensory integration and congruency

ByCathrine V. Jansson-Boyd

chapter 6|24 pages

The role of procedural knowledge in consumer judgement and decision making

ByRobert S. Wyer, Jr.

chapter 7|17 pages

Unconscious cognition eects in consumer research

ByClaudiu V. Dimofte

part |2 pages

Part III Social perception, self, identity and well-being

chapter 9|18 pages

The self in consumption

ByRussell Belk

chapter 10|17 pages

Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far

ByM. Joseph Sirgy, Dong-Jin Lee, Grace B. Yu

chapter 13|18 pages

Does size matter? Media inuences and body image

ByMegan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs

chapter 14|21 pages

The psychology of healthy eating

ByLara Spiteri-Cornish

part |2 pages

Part IV Social and cultural influences

chapter 15|19 pages

Political marketing: Theory and practice

ByWojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

chapter 16|20 pages

Religion and consumer behaviour

ByElizabeth A. Minton, Lynn R. Kahle

chapter 17|15 pages

The psychological consequences of money for economic and social relationships

ByTomasz Zaleskiewicz, Agata Gasiorowska

chapter 18|20 pages

Young children as consumers: Their vulnerability to persuasion and its eect on their choices

ByDick Mizerski, Shasha Wang, Alvin Lee, Claire Lambert

part |2 pages

Part V Decision making, attitudes and behavioural research

chapter 19|21 pages

Framing eects in consumer judgement and decision making

ByTobias Krüger, Tobias Vogel, Michaela Wänke

chapter 20|20 pages

Enhancing consumer behaviour with implementation intentions

ByPeter M. Gollwitzer, Maik Bieleke, Paschal Sheeran

chapter 21|21 pages

The elaboration likelihood model: Understanding consumer attitude change

ByJacob Teeny, Pablo Briñol, Richard E. Petty

chapter 22|18 pages

Transactions as tradeos between costs and benets

ByBernadette Kamleitner, Ruta Ruzeviciute

chapter 23|18 pages

Naïve theories about marketing and consumption in consumer inference

ByHélène Deval, Maria L. Cronley, Susan Powell Mantel, Frank R. Kardes

chapter 25|19 pages

Sex drive and consumer decision making

ByRui Chen, Maggie Wenjing Liu

chapter 26|17 pages

Ageing and consumer behaviour: Challenges and opportunities

ByStephanie M. Carpenter, Carolyn Yoon

part |2 pages

Part VI Products, branding preferences and sustainability

chapter 27|19 pages

Sustainability and consumer psychology

ByEda Gurel-Atay, Lynn R. Kahle, Elizabeth A. Minton

chapter 29|23 pages

The psychology of branding

ByArnd Florack, Johanna Palcu

chapter 30|35 pages

Aesthetics: Antecedents, underlying processes and behavioural consequences

ByMartin Reimann, C. Clark Cao

chapter 31|19 pages


ByPankaj Aggarwal, Ann L. McGill

part |2 pages

Part VII Internet and electronic media

chapter 32|18 pages

Novel phenomena, evolving frameworks: Exploring social inuence in the online world

ByRebecca Walker Reczek, Cait Lamberton

chapter 33|17 pages

Representations of race, gender and sexual orientation in gaming content

ByMelody A. Stotler, Karen E. Dill-Shackleford

chapter 34|19 pages

Personality-customized advertising in the digital environment

BySandra Matz