Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.

Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.

This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

part I|52 pages

New media and strategic communication

part II|90 pages

Modern democracy

chapter 7|18 pages

The dream of enlightenment within digital reach?

Concepts of modern democracy

chapter 9|11 pages

Social media and parliamentary infighting

Digital naturals in the Swedish Riksdag

chapter 10|13 pages

‘Swarming’ for democracy

Karl-Theodor Guttenberg's plagiarism case, the court of public opinion and the parliament of things

chapter 12|13 pages

The gamification of democracy

Computer games as strategic communication tools and cultivating forces

chapter 13|10 pages

Digital media and new terrorism