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      Contemporary Publishing and the Culture of Books
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      Book

      Contemporary Publishing and the Culture of Books

      DOI link for Contemporary Publishing and the Culture of Books

      Contemporary Publishing and the Culture of Books book

      Contemporary Publishing and the Culture of Books

      DOI link for Contemporary Publishing and the Culture of Books

      Contemporary Publishing and the Culture of Books book

      Edited ByAlison Baverstock, Richard Bradford, Madelena Gonzalez
      Edition 1st Edition
      First Published 2020
      eBook Published 27 January 2020
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9781315778389
      Pages 346
      eBook ISBN 9781315778389
      Subjects Economics, Finance, Business & Industry, Humanities, Language & Literature
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      Baverstock, A., Bradford, R., & Gonzalez, M. (Eds.). (2020). Contemporary Publishing and the Culture of Books (1st ed.). Routledge. https://doi.org/10.4324/9781315778389

      ABSTRACT

      Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books.

      Sections cover:

      • The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres
      • The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry
      • The practicalities and conventions of the publishing industry
      • Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture

      Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing.

      Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

      TABLE OF CONTENTS

      chapter |21 pages

      Introduction

      ByAlison Baverstock

      chapter 1|24 pages

      The Structure and Workings of a Publishing House

      ByDavid Barker

      chapter 2|12 pages

      Types of Publishing Houses

      ByPer Henningsgaard

      chapter 3|19 pages

      The UK’s Reading Culture and Consumers’ Emotional Response to Books

      ByAlison Lawson

      chapter 4|19 pages

      Sunk Treasure

      Can the traditional public library service survive in contemporary Britain?
      ByEllie Bowker, Somerville Clare

      chapter 5|21 pages

      How Can Shared-Reading Create A Community?

      What The Kingston University Big Read and The University of Mississippi Common Reading Experience have in common, and learned from each other
      ByAlison Baverstock

      chapter 6|16 pages

      The Review and the Reviewer

      ByClaire Squires

      chapter 7|19 pages

      The Fish and the Stream

      Publishing, genre, and life-writing’s crisis of form
      ByRobert Fraser

      chapter 8|18 pages

      Creative Writing Courses and the Pragmatics of Publishing

      ByR. Lyle Skains

      chapter 9|15 pages

      The Modern Literary Agent

      ByAngus Phillips

      chapter 10|21 pages

      The Real New Publishing

      How interconnected ‘outsiders’ are setting the trends
      ByCaroline Harris

      chapter 11|19 pages

      Parallels Between Fiction and Food Writing

      ByAmy Burns

      chapter 12|12 pages

      The History and Influence of Travel Writing

      ByPeter Bolan

      chapter 13|16 pages

      Understanding Our Place

      Publishing’s role in the reading ecosystem under neoliberal economics
      ByJasmin Kirkbride

      chapter 14|25 pages

      The Fourth Format

      How audiobooks have become a standard format for general publishers alongside hardback, paperback, and e-book
      ByNicholas W. N. Jones

      chapter 15|41 pages

      French Children’s Literature and Autism

      A case for more children’s books on autism and for autistic children
      ByLucie Ducarre
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