First published in 1980. The purpose of this volume is to widen, stimulate, and inform the growing debate surrounding the application of social psychological knowledge. It includes the history of applied social psychology and follow the changing nature of definitions of both applied and basic issues.

chapter |23 pages

What Is Applied Social Psychology? An Introduction

ByRobert F. Kidd, Michael J. Saks

chapter |22 pages

The Potentiation of Social Knowledge

ByKenneth J. Gergen, Michael Basseches

chapter |34 pages

Conditions Required for a Technology of the Social Sciences

ByHelena Reyes, Jacobo A. Varela

chapter |16 pages

Toward an Applicable Social Psychology

ByClara Mayo, Marianne La France

chapter |16 pages

Socially Relevant Research

Comments on “Applied” Versus “Basic” Research
ByMorton Deutsch

chapter |35 pages

“Give Me the Facts”

Some Suggestions for Using Social Science Knowledge in National Policy-Making
ByKaren M. Hennigan, Brian R. Flay, Thomas D. Cook

chapter |18 pages

Politics as Social Science Methodology

ByGeorge L. Kelling

chapter |10 pages

Social Science in the Contract Research Firm

ByClark C. Abt

chapter |35 pages

Applied Social Psychology and the Future

A Symposium
ByLeonard Bickman, Sharon S. Brehm, David P. Farrington, Ronald J. Fisher, Howard Leventhal, John B. McConahay, Walter G. Stephan, Daniel Stokols