Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area.

The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

chapter 1|24 pages

Attitude Strength: An Overview

ByJon A. Krosnick, Richard E. Petty

chapter 2|17 pages

Attitude Extremity

ByRobert P. Abelson

chapter 3|29 pages

Repetition and Evaluative Extremity

ByCharles M. Judd, Markus Brauer

chapter 4|20 pages

The Impact of Thought on Attitude Extremity and Attitude-Behavior Consistency

ByAbraham Tesser, Leonard Martin, Marilyn Mendolia

chapter 5|38 pages

Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior

ByRichard E. Petty, Curtis P. Haugtvedt, Stephen M. Smith

chapter 6|27 pages

Attitude Strength and Vested Interest

ByWilliam D. Crano

chapter 7|31 pages

The Causes and Consequences of Attitude Importance

ByDavid S. Boninger, Jon A. Krosnick, Matthew K. Berent, Leandre R. Fabrigar

chapter 8|24 pages

The Causes and Consequences of Personal Involvement

ByCynthia J. Thomsen, Eugene Borgida, Howard Lavine

chapter 9|31 pages

Attitude Certainty

BySharon Ruth Gross, Rolf Holtz, Norman Miller

chapter 11|31 pages

Working Knowledge and Attitude Strength: An Information-Processing Analysis

ByWendy Wood, Nancy Rhodes, Michael Biek

chapter 13|23 pages

Methods for Identifying Consequential Beliefs: Implications for Understanding Attitude Strength

ByJames Jaccard, Carmen Radecki, Tracey Wilson, Patricia Dittus

chapter 14|26 pages

Let's Not Be Indifferent About (Attitudinal) Ambivalence

ByMegan M. Thompson, Mark P. Zanna, Dale W. Griffin

chapter 15|26 pages

Structural Consistency and Attitude Strength

ByShelly Chaiken, Eva M. Pomerantz, Roger Giner-Sorolla

chapter 16|20 pages

Attitude Strength, Attitude Structure, and Resistance to Change

ByAlice H. Eagly, Shelly Chaiken

chapter 17|22 pages

Attitude Strength, Attitude Stability, and the Effects of Analyzing Reasons

ByMaureen Wang Erber, Sara D. Hodges, Timothy D. Wilson

chapter 18|33 pages

Measures and Manipulations of Strength-Related Properties of Attitudes: Current Practice and Future Directions

ByDuane T. Wegener, John Downing, Jon A. Krosnick, Richard E. Petty