The Routledge Companion to Latina/o Media provides students and scholars with an indispensable overview of the domestic and transnational dynamics at play within multi-lingual Latina/o media.  The book examines both independent and mainstream media via race and gender in its theoretical and empirical engagement with questions of production, access, policy, representation, and consumption. Contributions consider a range of media formats including television, radio, film, print media, music video and social media, with particular attention to understudied fields such as audience and production studies.

part Part I|2 pages

Understanding Contemporary Latina/o Media

chapter |6 pages


Edited ByMaría Elena Cepeda, Dolores Inés Casillas

chapter 1|13 pages

Authenticity, Appropriation, Articulation

The Cultural Logic of Latinidad
ByEsteban del Río

chapter 2|15 pages

The Transnational Restructuring of Communication and Consumption Practices

Latinos in the Urban Settings of Global Cities
ByJéssica Retis, María Elena Cepeda

chapter 4|17 pages

Implicit Utopias and Ambiguous Ethnics

Latinidad and the Representational Promised Land
ByAngharad N. Valdivia

chapter 5|16 pages

Phenotypicality Bias on Television?

A Quantitative Content Analysis of Primetime TV
ByDana Mastro, Alexander Sink

chapter 6|15 pages

Beyond the Market

Lessons Learned From Latina/o Families 1
ByKristin C. Moran

part Part II|2 pages

Access, Policy, and Production in Latina/o Media

chapter |5 pages


Edited ByMaría Elena Cepeda, Dolores Inés Casillas

chapter 7|13 pages

Altering the U.S. Soundscape through Latina/o Community Radio

ByMari Castañeda

chapter 8|20 pages

The State of Emergency Communications at a Time of Population and Linguistic Shifts

A Case Study in Central Texas 1
ByFederico Subervi

chapter 9|13 pages

Direct to DVD

A Case Study of Latina/o Genre and Audience
ByOrquidea Morales

chapter 10|15 pages

From the Bronze Screen to the Computer Screen

Latina/o Web Series and Independent Production
ByVittoria Rodríguez, Mary Beltrán

chapter 11|15 pages

Latina/o Community Journalism

A San Francisco Case Study
ByKatynka Zazueta Martínez

chapter 12|15 pages

The Cycle of Latina/o Community Media Activism

Digital Storytelling in Springfield, Massachusetts
ByRogelio Miñana

part Part III|3 pages

Representations of Latinas/os in the Media

chapter |6 pages


Edited ByMaría Elena Cepeda, Dolores Inés Casillas

chapter 13|14 pages

Imagining Postville

National Public Radio and the Discourse of Latina/o Representation
ByHannah Noel

chapter 14|18 pages

What’s in an Accent?

Gender and Cultural Stereotypes in the Work of Sofía Vergara
ByHéctor Fernández L’Hoeste

chapter 15|18 pages

The Cultural Location/s of (U.S.) Latin Rock

ByIgnacio Corona

chapter 16|15 pages

Singing about Separation

Deportation, #Not1More, and La Santa Cecilia’s “ICE: El Hielo”
ByLorena Alvarado

chapter 18|19 pages

What to Do with All This Beauty?

The Political Economy of Latina Stardom in the Twenty-First Century 1
ByFrances Negrón-Muntaner

chapter 19|14 pages

“Sofía Vergara Made Me Do It”

On Beauty, Costeñismo, and Transnational Colombian Identity
ByIsabel Cristina Porras Contreras

chapter 20|19 pages

Sex, Service, and Scenery

Latina Sexualities in the Pages of Vogue
ByAída Hurtado

part Part IV|94 pages

Engendering New Practices and Meanings Behind Latina/o Media Consumption

chapter |6 pages


Edited ByMaría Elena Cepeda, Dolores Inés Casillas

chapter 21|18 pages

Voices from the Borderlands

Young Latinas/os Discuss the Impact That Culture and Identity Have on Their Media Consumption
ByViviana Rojas, Juan Piñón

chapter 22|20 pages

Latinas’/os’ Facebook Usage

An Inter-Ethnic and Inter-Generational Exploration of Their Engagement With a Social Networking Site
ByAdolfo R. Mora, Viviana Rojas

chapter 23|17 pages

An Indecent Proposal

Latino Masculinity and the Audience in Latina/o Music Video
ByMaría Elena Cepeda, Alejandra Rosales

chapter 24|17 pages

Crossover Fail

“Nigga”/Flex’s “Romantic Style in Da World”
ByMichelle M. Rivera

chapter 25|14 pages

Spreadable Citizenship

Undocumented Youth Activists and Social Media
ByJillian M. Báez