Ethnic media are media produced for, and frequently by, immigrants, ethnic and linguistic minority groups, and indigenous populations. These media represent a sector of the broader media industry that has seen considerable growth globally, even while many mainstream, legacy media have struggled to survive or have ceased to exist, largely due to the emergence of new communication technologies. What is missing in the literature is a careful examination of ethnic media in the digital age. The original research, including case studies, in this book provides insight into (1) what new trends are emerging in ethnic media production and consumption; (2) how ethnic media are adapting to changing technologies in the media landscape of our times; and (3) what enduring roles ethnic media perform in local communities and in an increasingly globalized world. The ethnic media that contributors discuss in this book are produced for and distributed across a variety of platforms, ranging from broadcasting and print to online platforms. Additionally, these media serve numerous immigrant, ethnic, and indigenous communities who live in and trace their origins back to a variety of regions of the world, including Africa, Asia, Europe, North America, and Oceania.

chapter |10 pages


Ethnic Media in the Digital Age: New Research from Across the Globe
BySherry S. Yu, Matthew D. Matsaganis

part Part I|68 pages


chapter 1|10 pages

The Disrupting Tempest

A Case Study of Young Minority Female Media Producers
ByWajeeha Malik, Alison N. Novak

chapter 2|10 pages

Ethnic Digital Media as Agenda Setters and Agenda Marketers

The Case of WXC and the Jimmy Kimmel Live! Controversy
ByQun Wang, Vikki Katz

chapter 3|11 pages

Playing with Time

Linguistic Resurrection and Contemporary Jewishness on YidLife Crisis
ByMichele Byers

chapter 4|13 pages

From a Latino-Oriented Niche to the “Multicultural Mainstream”

Univision, Fusion, and Social Media Audiences
ByVinicio Sinta, Lourdes M. Cueva Chacón, Viviana Rojas

chapter 5|9 pages

Digitalized Ethnic Press and the Representations of British Muslims in the Wake of the 7/7 Bombings

The Case Study of Passion Islam
ByIrfan Raja, Abdul B. Shaikh

chapter 6|13 pages

Ethnic Media and Accessibility

Online English-Language Ethnic Media in the U.S.
BySherry S. Yu

part Part II|68 pages

Adapting to a Changing Media Environment

chapter 7|16 pages

Ethnic Media Producers of New York City Confronting the Challenges of the Digital Age

ByMatthew D. Matsaganis, Xin Zhou

chapter 8|14 pages

Digital Technology for Community Building

An Examination of Ethnic Media Consumption across Four Ethnocultural and Immigrant Groups in Ottawa, Canada
ByRukhsana Ahmed, Luisa Veronis

chapter 9|12 pages

Assessment of Bangladeshi Ethnic Media’s Roles in the U.S.

An Analysis of Four Web Papers
ByMasudul Biswas

chapter 10|11 pages

The Role of Ethnic Media Beyond Providing Entertainment

The Case of SANZ Live
ByAntoinette Wessels

part Part III|48 pages


chapter 12|13 pages

Disrupting the Digital

Persian-Language Community Radio in Stockholm and the Continued Relevance of Analog Media in the Digital Age
ByDaniel Ahadi

chapter 13|11 pages

Indigenous Media Technologies in The Digital Age

Cultural Articulations, Digital Practices, and Sociopolitical Concepts
ByPhilipp Budka

chapter 14|10 pages

The BBC Asian Network

The Search for Younger Digital Listeners
ByGurvinder Aujla-Sidhu

chapter |11 pages


The Future of Ethnic Media in the Digital Age
BySherry S. Yu, Matthew D. Matsaganis