ABSTRACT

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

chapter |12 pages

Introduction

Transmedia Studies—Where Now?
ByMatthew Freeman, Renira Rampazzo Gambarato

part I|2 pages

Industries of Transmediality

chapter 1|10 pages

Transmedia Film

From Embedded Engagement to Embodied Experience
BySarah Atkinson

chapter 2|10 pages

Transmedia Documentary

Experience and Participatory Approaches to Non-Fiction Transmedia
ByJoakim Karlsen

chapter 3|9 pages

Transmedia Television

Flow, Glance, and the BBC
ByElizabeth Evans

chapter 4|8 pages

Transmedia Telenovelas

The Brazilian Experience
ByInara Rosas, Hanna Nolasco

chapter 5|10 pages

Transmedia Comics

Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing
ByWilliam Proctor

chapter 6|10 pages

Transmedia Publishing

Three Complementary Cases
ByAlastair Horne

chapter 7|10 pages

Transmedia Games

Aesthetics and Politics of Profitable Play
ByHelen W. Kennedy

chapter 8|8 pages

Transmedia Music

The Values of Music as a Transmedia Asset
ByPaola Brembilla

chapter 9|9 pages

Transmedia Journalism

The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events
ByRenira Rampazzo Gambarato

chapter 10|8 pages

Transmedia Sports

The National Basketball Association, Emojis, and Personalized Participation
ByEthan Tussey

chapter 11|9 pages

Transmedia Social Platforms

Livestreaming and Transmedia Sports
ByPortia Vann, Axel Bruns, Stephen Harrington

chapter 12|8 pages

Transmedia Celebrity

The Kardashian Kosmos—Between Family Brand and Individual Storylines
ByŠárka Gmiterková

chapter 13|7 pages

Transmedia Attractions

The Case of Warner Bros. Studio Tour—The Making of Harry Potter
ByMatthew Freeman

part II|2 pages

Arts of Transmediality

chapter 14|8 pages

Transmedia Storytelling

Character, Time, and World—The Case of Battlestar Galactica
ByMélanie Bourdaa

chapter 15|7 pages

Transmedia World-Building

History, Conception, and Construction
ByMark J. P. Wolf

chapter 16|9 pages

Transmedia Characters

Additionality and Cohesion in Transfictional Heroes
ByRoberta Pearson

chapter 17|8 pages

Transmedia Genres

Form, Content, and the Centrality of Memory
ByColin B. Harvey

chapter 18|8 pages

Transmedia Writing

Storyworlds and Participation at the Intersection of Practice and Theory
ByDonna Hancox

chapter 19|10 pages

Transmedia Photography

Implicit Narrative from a Discrete Moment
ByKevin Moloney

chapter 20|9 pages

Transmedia Indie

Creativity Outside Hollywood
ByErica Negri

part III|2 pages

Practices of Transmediality

chapter 21|12 pages

Transmedia Adaptation

Revisiting the No-Adaptation Rule
ByChristy Dena

chapter 22|7 pages

Transmedia Developer

Success at Multiplatform Narrative Requires a Journey to the Heart of Story
ByJeff Gomez

chapter 23|9 pages

Transmedia Production

Embracing Change
ByRobert Pratten

chapter 24|10 pages

Transmedia Commodification

Disneyfication, Magical Objects, and Beauty and the Beast
ByAnna Kérchy

chapter 25|10 pages

Transmedia Franchising

Driving Factors, Storyworld Development, and Creative Process
ByPeter von Stackelberg

chapter 26|8 pages

Transmedia Distribution

From Vertical Integration to Digital Natives
ByElizabeth Evans

chapter 27|9 pages

Transmedia Branding and Marketing

Concepts and Practices
ByMax Giovagnoli

part IV|2 pages

Cultures of Transmediality

chapter 28|9 pages

Transmedia Archaeology

Narrative Expansions across Media Before the Age of Convergence
ByPaolo Bertetti

chapter 29|7 pages

Transmedia Heritage

Museums and Historic Sites as Present-Day Storytellers
ByJenny Kidd

chapter 30|10 pages

Transmedia Fandom and Participation

The Nuances and Contours of Fannish Participation
ByPaul Booth

chapter 31|8 pages

Transmedia Paratexts

Informational, Commercial, Diegetic, and Auratic Circulation
ByMatt Hills

chapter 32|9 pages

Transmedia Politics

Star Wars and the Ideological Battlegrounds of Popular Franchises
ByDan Hassler-Forest

chapter 33|8 pages

Transmedia Charity

Constructing the Ethos of the BBC’s Red Nose Day Across Media
ByMatthew Freeman

chapter 34|9 pages

Transmedia Education

Changing the Learning Landscape
ByLorena Peret Teixeira Tárcia

chapter 35|9 pages

Transmedia Literacy

Rethinking Media Literacy in the New Media Ecology
ByCarlos A. Scolari

chapter 36|8 pages

Transmedia for Social Change

Evolving Approaches to Activism and Representation
ByDonna Hancox

chapter 37|10 pages

Transmedia Identities

From Fan Cultures to Liquid Lives
ByAndré Jansson, Karin Fast

chapter 38|14 pages

Transmedia Psychology

Creating Compelling and Immersive Experiences
ByPamela Rutledge

chapter 39|9 pages

Transmedia Religion

From Representations to Propaganda Strategy
ByMarie-Eve Carignan

part V|2 pages

Methodologies of Transmediality

chapter 41|9 pages

An Ontological Approach to Transmedia Worlds

ByFrank Branch, Rebekah Phillips

chapter 42|9 pages

An Experience Approach to Transmedia Fictions

BySusana Tosca, Lisbeth Klastrup

chapter 43|9 pages

A Design Approach to Transmedia Projects

ByRenira Rampazzo Gambarato

chapter 44|9 pages

A Management Approach to Transmedia Enterprises

ByUlrike Rohn, Indrek Ibrus

chapter 45|10 pages

A Micro-Budget Approach to Transmedia in Small Nations

ByKyle Barrett

chapter 46|9 pages

A Genettian Approach to Transmedia (Para)Textuality

ByRaú Rodríguez Ferrándiz

chapter 47|9 pages

A Semiotic Approach to Transmedia Storytelling

ByGeane Carvalho Alzamora

chapter 48|8 pages

A Mythological Approach to Transmedia Storytelling

ByNicoleta Popa Blanariu, Dan Popa

chapter 49|9 pages

A Qualitative Network Approach to Transmedia Communication

ByMatthias Berg, Andreas Hepp

chapter 50|9 pages

A Metrics Model for Measuring Transmedia Engagement

ByEefje Op den Buysch, Hille van der Kaa

chapter |8 pages

Afterword: The Present and Future of Transmedia Practices—A Conversation

ByAlison Norrington, Kate Pullinger, Nataly Rios Goico, Kate Fitzpatrick