Parametric design and digital fabrication are enabling non-designers to mass produce non-standard, highly differentiated products – from shoes and tableware to furniture and even houses. The result of these newly available mass customization tools has been a ‘democratization’ of design.

Mass Customization and Design Democratization is the first book to address this recent phenomenon. Demonstrating how the considerable potential of these tools can be realized in practice, it introduces essential technologies and design approaches and provides numerous examples of the latest, cutting edge work from leading design firms, manufacturers and thinkers.

The book examines what mass customization means for architecture and the building industry and investigates its impact on the sector’s most commoditized enterprise – suburban housing. Asking whether design democratization is viable in the current context and exploring what kind of mass customization is possible, useful, and desirable, it poses fundamental questions about the authorship of design and the functional and aesthetic quality of products designed by non-designers.

A highly designed book featuring over 200 color illustrations, this is essential reading for professionals as well as students taking courses in digital architecture, parametric design, and mass customization.

chapter 1|12 pages

From Massive to Mass Customization and Design Democratization

ByBranko Kolarevic, José Pinto Duarte

chapter 2|16 pages

Customering: The Next Stage in the Shift to Mass Customization

ByB. Joseph Pine

chapter 3|12 pages

Creating a Sustainable Mass Customization Business Model

ByFrank Piller

chapter 4|14 pages

A Craft it Yourself Future

ByVirginia San Fratello, Ronald Rael

chapter 5|14 pages

Massive Customization

ByMarc Fornes

chapter 6|14 pages

Continuing Toward Extreme Mass Production

ByGreg Lynn

chapter 7|4 pages

Democratic Design and Daily Objects

ByPhilippe Starck

chapter 8|14 pages

Learning as it Grows: The Humanization of Objects

ByAssa Ashuach

chapter 9|16 pages

Customizing Process, Democratizing Design

ByFabio Gramazio, Matthias Kohler

chapter 10|12 pages

Metadesigning Customizable Houses

ByBranko Kolarevic

chapter 11|14 pages

Customizing Mass Housing: Toward a Formalized Approach

ByJosé Pinto Duarte

chapter 12|14 pages

Interplay of Design, Technology, Manufacturing and Business

ByKarl Daubmann

chapter 13|18 pages

The Modern Modular: The Mass Customization of the Single Family Home

ByJoseph Tanney

chapter 16|18 pages

Democratizing Creativity

ByChristopher Sharples

chapter 17|16 pages

Sentience and the Specificities of Cities

ByTom Verebes

chapter 19|24 pages

The Physical Implications of a Mass Customization Economy

ByThomas Fisher