ABSTRACT

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?

Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

chapter 1|15 pages

Introduction to the experiential pleasure of food

How does pleasure advance consumer wellbeing and promote healthy eating behaviors?

chapter 2|22 pages

From food services to food experiences

Eating, wellbeing, and marketing

chapter 3|19 pages

Food consumer trends: food experience, pleasure, and policy in the United States

Emerging trends to watch for in American food consumption for researchers, policymakers, and consumers

chapter 4|14 pages

TV cuisine therapy through narrative cooking programs

How does culinary journalism contribute to food pleasure and wellbeing?

chapter 5|10 pages

Cultural pleasures of eating and healing

Contributions to food wellbeing

chapter 6|14 pages

The coffee-drinking experience

Contributions to pleasure, wellbeing, and consumer engagement

chapter 7|24 pages

The method of creative ethnography

Exploring food consumption and pleasurable experiences

chapter 8|23 pages

Cooking, food experiential learning, and connectedness

Food wellbeing construction from Lebanese villages

chapter 9|22 pages

Exploring bicultural (Japanese and American) food experiences

Food aesthetic, pleasure, and wellbeing

chapter 10|17 pages

Food storytelling, pleasure, and wellbeing

Narratives from food cultural experiences

chapter 11|16 pages

Fusing East with West

How Asian epicurean experience evolves and embraces wellbeing

chapter 12|20 pages

The food gastronomy experience

A French perspective on food wellbeing

chapter 13|12 pages

Food shopping experience on the periphery of the supermarket

A social media-afforded quest for Whole30-compliant foods and wellbeing

chapter 14|13 pages

Hungry eyes

How food porn affects wellbeing