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Book

Education for Sale

Book

Education for Sale

DOI link for Education for Sale

Education for Sale book

Education for Sale

DOI link for Education for Sale

Education for Sale book

ByEric Midwinter
Edition 1st Edition
First Published 1977
eBook Published 8 December 2011
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780203808573
Pages 4
eBook ISBN 9780203808573
Subjects Education
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Midwinter, E. (1977). Education for Sale (1st ed.). Routledge. https://doi.org/10.4324/9780203808573

ABSTRACT

Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly –practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has become an acute professional concern for teachers to involve parents as closely as possible in the educational process. The book acknowledges that educational salesmanship must be adapted to the cultural norms of its customers and that many teachers, because of their background and training, have reservations about their role as publicists. Set out here is a logical and orderly path of action to help everyone from the most extrovert to the most diffident.

TABLE OF CONTENTS

chapter |8 pages

PART ONE: WHY? IT PAYS EDUCATIONALLY TO ADVERTISE

chapter |8 pages

PART TWO: HOW? CHAPTER 1

chapter 2|5 pages

CHAPTER 2

chapter 3|6 pages

'A dazzling array of communication'

chapter 4|8 pages

'We're on our home ground'

chapter 5|6 pages

Home-School Harry et alia

chapter 6|13 pages

CHAPTER 6

chapter 7|4 pages

Parents' committees … and parents'

chapter 8|9 pages

The ultimate in home and school

chapter 9|9 pages

Tried mechanics

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