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Book

Enterprise Planning and Development

Book

Enterprise Planning and Development

DOI link for Enterprise Planning and Development

Enterprise Planning and Development book

Enterprise Planning and Development

DOI link for Enterprise Planning and Development

Enterprise Planning and Development book

ByDavid Butler
Edition 1st Edition
First Published 2006
eBook Published 8 June 2006
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780080462851
Pages 424
eBook ISBN 9780080462851
Subjects Economics, Finance, Business & Industry
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Butler, D. (2006). Enterprise Planning and Development (1st ed.). Routledge. https://doi.org/10.4324/9780080462851

ABSTRACT

Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops.

The book contains all the underpinning factual information required to prepare a successful Business Plan for presentation to a bank manager, or an alternative potential source of finance, or for use in an NVQ portfolio. It is in line with the major syllabuses for Business Start-Up, and can be used as a course book for anyone completing a formal NVQ level 3 and 4 qualification in this area, with tips on NVQ structure and assessment.

Enterprise Planning and Development shows how to make the most of business growth and also how to deal with the different types of problems that are encountered along the way. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product and higher numbers of customers.

The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process and the owner’s own abilities to make it all happen

TABLE OF CONTENTS

chapter 1|14 pages

The entrepreneurial ethos and environment

part |1 pages

Part I: Start-up and survival

chapter 2|9 pages

The importance of planning for start-ups

chapter 3|26 pages

Structuring the business plan

chapter 4|12 pages

Developing the business idea

chapter 5|11 pages

Developing entrepreneurial skills

chapter 6|18 pages

Market research and planning

chapter 7|28 pages

Identifying relevant legislation

chapter 8|21 pages

Resource requirements

chapter 9|16 pages

Recruiting and employing staff

chapter 10|32 pages

Planning and managing the business finances

chapter 11|20 pages

Integrating and maintaining quality

chapter 12|11 pages

Putting the business plan together

part |2 pages

Part II Developing strategies for growth

chapter 13|11 pages

The culture shift

chapter 14|23 pages

Reviewing the performance of the business

chapter 15|14 pages

Identifying growth and development options

chapter 16|27 pages

Additional resource implications of growth

chapter 17|25 pages

Financial planning for growth

chapter 18|26 pages

Sales and marketing for growth

chapter 19|16 pages

Innovation and intellectual property

chapter 20|9 pages

Developing and implementing the growth strategy

chapter 21|18 pages

Exit strategies and succession planning

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