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Book

Events Management

Book

Events Management

DOI link for Events Management

Events Management book

Events Management

DOI link for Events Management

Events Management book

ByGlenn Bowdin, William O'Toole, Johnny Allen, Rob Harris, Ian McDonnell
Edition 2nd Edition
First Published 2006
eBook Published 15 March 2006
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780080457154
Pages 536
eBook ISBN 9780080457154
Subjects Sports and Leisure
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Bowdin, G., O'Toole, W., Allen, J., Harris, R., & McDonnell, I. (2006). Events Management (2nd ed.). Routledge. https://doi.org/10.4324/9780080457154

ABSTRACT

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.

TABLE OF CONTENTS

part |2 pages

Section One Event context

chapter 1|33 pages

What are events?

chapter 2|31 pages

The impacts of events

chapter 3|28 pages

Event tourism

part |2 pages

Section Two Event strategy

chapter 4|20 pages

Conceptualizing the event

chapter 5|27 pages

The planning function

chapter 6|35 pages

Human resource management and events

chapter 7|48 pages

Strategic marketing for events

chapter 8|36 pages

Sponsorship of events

part |2 pages

Section Three Event management

chapter 9|29 pages

Project management for events

chapter 10|24 pages

Control and budgeting

chapter 11|34 pages

Risk management and legal issues

chapter 12|33 pages

Logistics

chapter 13|27 pages

Staging events

chapter 14|25 pages

Evaluation and reporting

part |2 pages

Section Four Trends and issues

chapter 15|24 pages

Issues and trends

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