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Events Management
DOI link for Events Management
Events Management book
Events Management
DOI link for Events Management
Events Management book
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ABSTRACT
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.
Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
TABLE OF CONTENTS
part |2 pages
Section One Event context
chapter 1|33 pages
What are events?
chapter 2|31 pages
The impacts of events
chapter 3|28 pages
Event tourism
part |2 pages
Section Two Event strategy
chapter 4|20 pages
Conceptualizing the event
chapter 5|27 pages
The planning function
chapter 6|35 pages
Human resource management and events
chapter 7|48 pages
Strategic marketing for events
chapter 8|36 pages
Sponsorship of events
part |2 pages
Section Three Event management
chapter 9|29 pages
Project management for events
chapter 10|24 pages
Control and budgeting
chapter 11|34 pages
Risk management and legal issues
chapter 12|33 pages
Logistics
chapter 13|27 pages
Staging events
chapter 14|25 pages
Evaluation and reporting
part |2 pages
Section Four Trends and issues