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Great Depression and the Middle Class

Book

Great Depression and the Middle Class

DOI link for Great Depression and the Middle Class

Great Depression and the Middle Class book

Experts, Collegiate Youth and Business Ideology, 1929-1941

Great Depression and the Middle Class

DOI link for Great Depression and the Middle Class

Great Depression and the Middle Class book

Experts, Collegiate Youth and Business Ideology, 1929-1941
ByMary C. McComb
Edition 1st Edition
First Published 2006
eBook Published 31 May 2013
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9780203960639
Pages 176
eBook ISBN 9780203960639
Subjects Humanities
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McComb, M.C. (2006). Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 (1st ed.). Routledge. https://doi.org/10.4324/9780203960639

ABSTRACT

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

TABLE OF CONTENTS

chapter 1|30 pages

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929–1941

chapter 2|28 pages

Why Are We Here? How Do We Sell It?: Life on Campus, 1930–1934

chapter 3|26 pages

Selling Out or Buying In: Ritual, Tradition and Standardization, 1931–1935

chapter 4|28 pages

The Marketplace of Romance: Rating and Dating, 1935–1940

chapter 5|32 pages

The Price of Wedded Bliss: Companionate Marriage and Its Discontents, 1935–1940

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