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LatinX Voices

Book

LatinX Voices

DOI link for LatinX Voices

LatinX Voices book

Hispanics in Media in the U.S.

LatinX Voices

DOI link for LatinX Voices

LatinX Voices book

Hispanics in Media in the U.S.
Edited ByKatidia Barbara Coronado, Erica Rodríguez Kight
Edition 1st Edition
First Published 2018
eBook Published 13 July 2018
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9781315284132
Pages 298
eBook ISBN 9781315284132
Subjects Area Studies, Arts, Humanities
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Coronado, K.B., & Kight, E.R. (Eds.). (2018). LatinX Voices: Hispanics in Media in the U.S. (1st ed.). Routledge. https://doi.org/10.4324/9781315284132

ABSTRACT

LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.

TABLE OF CONTENTS

unit 1|57 pages

Immigration and the Emergence of Hispanic Periodicals in the U.S.

chapter 1|14 pages

Waves of Migration

A Brief History of the Hispanic/ LatinX Presence in the U.S.
ByFernando I. Rivera

chapter 2|16 pages

Paving the Way

Hispanic Newspapers in the U.S. before World War II
ByNicolás Kanellos

chapter 3|25 pages

Extra! Extra! Bold, Vibrant, and Punchy

Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age
ByRick Brunson

unit 2|58 pages

Hispanic and LatinX Artists in Media

chapter 4|23 pages

Hollywood’s Bronze Screen

Hispanics and Latinos in U.S. Films
ByNancy De Los Santos-Reza

chapter 5|19 pages

El Ritmo Latino

Hispanic/LatinX Music Influences in the U.S.
ByJavier F. Leon

chapter 6|14 pages

Hispanic/LatinX Art in the U.S.

Past and Present
ByIlenia Colón Mendoza

unit 3|61 pages

The LatinX Impact on Electronic and Digital Media

chapter 7|25 pages

From Grassroots to Big Business

The Emergence and Development of Hispanic/LatinX Radio in the U.S.
ByWilliam Kinnally

chapter 8|18 pages

From Radio Stations to Television Networks

The Evolution of Spanish-Language Broadcasting in the U.S.
ByKenton T. Wilkinson

chapter 9|16 pages

Connecting with “Mi Gente”

Hispanic/LatinX Influencers, Entrepreneurs, and Consumers Online
ByErica Rodríguez Kight

unit 4|49 pages

Reaching Hispanic/ LatinX Audiences

chapter 10|12 pages

The Hispanic/LatinX Audience

Mobile, Social, and Traditional Media Use
ByJessica Mahone

chapter 11|22 pages

Tapping into Hispanic/ LatinX Buying Power

An Overview of Hispanic Marketing and Advertising in the U.S.
BySindy Chapa

chapter 12|13 pages

Don’t Forget the Brasileiros

Reaching the Brazilian Audience
BySabrina Habib

unit 5|39 pages

Management, Diversity, and Language

chapter 13|15 pages

Behind the Scenes

Decision-makers in the Growing Hispanic/LatinX Media Market
ByKatidia Barbara Coronado

chapter 14|11 pages

Representations of “La Raza”

Stereotypes, Gender Issues, and the Impact of Images in Media
ByJennifer A. Sandoval

chapter 15|11 pages

Linguistic Diversity in Hispanic/LatinX Media

Leveraging Your Skills
ByLaura Gonzales
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