Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge : The Obesity Challenge

Name: Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge:The Obesity Challenge
Author: Rajeev Batra, Victor J. Strecher, Punam Anand Keller
ISBN: 9781315702872

doi:10.4324/9781315702872

Skip to main content

Taylor & Francis Group Logo

Search:

Advanced Search

Click here to search books using title name,author name and keywords.

Login
Hi, User
- Your Account
- Logout

Search:

Advanced Search

Click here to search books using title name,author name and keywords.

Breadcrumbs Section. Click here to navigate to respective pages.

Book

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Book

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

DOI link for Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge book

The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

DOI link for Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge book

The Obesity Challenge

ByRajeev Batra, Victor J. Strecher, Punam Anand Keller

Edition 1st Edition

First Published 2011

eBook Published 5 January 2015

Pub. Location New York

Imprint Routledge

DOI https://doi.org/10.4324/9781315702872

Pages 406

eBook ISBN 9781315702872

Subjects Economics, Finance, Business & Industry

Share

Get Citation

Strecher, V.J., Batra, R., & Keller, P.A. (2011). Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge (1st ed.). Routledge. https://doi.org/10.4324/9781315702872

ABSTRACT

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

T&F logo

Policies
Journals
- Taylor & Francis Online
- CogentOA
- Taylor & Francis Online
- CogentOA
Corporate
- Taylor & Francis Group
- Taylor & Francis Group
- Taylor & Francis Group
- Taylor & Francis Group
Help & Contact
- Students/Researchers
- Librarians/Institutions
- Students/Researchers
- Librarians/Institutions
Connect with us

Connect with us