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Book

Marketing Island Destinations

Book

Marketing Island Destinations

DOI link for Marketing Island Destinations

Marketing Island Destinations book

Marketing Island Destinations

DOI link for Marketing Island Destinations

Marketing Island Destinations book

Edited ByAcolla Lewis-Cameron, Sherma Roberts
Edition 1st Edition
First Published 2010
eBook Published 29 July 2010
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780123849106
Pages 186
eBook ISBN 9780123849106
Subjects Tourism, Hospitality and Events
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Lewis-Cameron, A., & Roberts, S. (Eds.). (2010). Marketing Island Destinations (1st ed.). Routledge. https://doi.org/10.4324/9780123849106

ABSTRACT

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

TABLE OF CONTENTS

chapter 1|10 pages

Small Island Developing States: Issues and Prospects

Edited ByAcolla Lewis-Cameron, Sherma Roberts

chapter 2|12 pages

Strategic Destination Marketing: The Key to a Competitive Advantage

ByAcolla Lewis-Cameron, Sherma Roberts

chapter 3|14 pages

Rebranding Norfolk Island – Is it Enough to Rebuild Visitor Numbers?

ByBruce Prideaux, Terry Watson

chapter 4|16 pages

British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach

ByGirish Prayag

chapter 5|12 pages

Market Positioning: The Case of Barbados

ByJennifer V. Barrow, Sherma Roberts

chapter 6|14 pages

Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus

ByErdogan H. Ekiz, Kashif Hussain, Stanislav Ivanov

chapter 7|18 pages

E-Marketing: An Evaluation of Tobago’s Official Tourism Website

BySherma Roberts

chapter 8|12 pages

Strategic Destination Marketing, Nagigi Style: Olivia’s Homestay in Fiji

ByAnne Campbell

chapter 9|12 pages

Tourism, Destination Imaging and the ‘New’ Paradigm: Rebranding Paradise in the Hawai‘ian Islands

ByJulie Tate-Libby

chapter 10|14 pages

St Kitts and Nevis Marketing Strategies

ByNovelette Morton, Devon Liburd, Carolyn James

chapter 11|14 pages

Port-of-Spain: The Meetings and Conventions Capital of the Southern Caribbean

ByAcolla Lewis-Cameron

chapter 12|16 pages

Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations

ByBarney G. Pacheco, Acolla Lewis-Cameron

chapter 13|7 pages

The Competitive Island Destination

ByAcolla Lewis-Cameron, Sherma Roberts
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