ABSTRACT

The third edition of this popular and highly-regarded guide uncovers the ethics, conventions and often unwritten rules of publishing in peer-reviewed journals and at conferences. It provides clear direction on how to choose the right journal, avoid publication delays, resolve authorship disputes and many other problems associated with being published that pose challenges to new and experienced researchers alike.

The A to Z format is highly accessible to readers with different backgrounds and varying levels of publication experience, including students and healthcare professionals, medical researchers and individuals working in drug companies and communications agencies. It will be particularly valuable to anyone involved in planning publications.

part one|25 pages

Publication strategy – an overview

part two|147 pages

A to Z of publication strategy

chapter 6|11 pages

A

chapter 7|6 pages

B

chapter 8|15 pages

C

chapter 9|4 pages

D

chapter 10|10 pages

E

chapter 11|6 pages

F

chapter 12|6 pages

G

chapter 13|2 pages

H

chapter 14|9 pages

I

chapter 15|3 pages

J

chapter 16|2 pages

K

chapter 17|3 pages

L

chapter 18|5 pages

M

chapter 19|3 pages

N

chapter 20|6 pages

O

chapter 21|18 pages

P

chapter 22|2 pages

Q

chapter 23|8 pages

R

chapter 24|9 pages

S

chapter 25|6 pages

T

chapter 26|1 pages

U

chapter 27|3 pages

V

chapter 28|4 pages

W

chapter 29|1 pages

X

chapter 30|1 pages

Y

chapter 31|1 pages

Z