ABSTRACT

This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new f

chapter 2|38 pages

The Generation of New Product Ideas

chapter 3|22 pages

Organizing for New Product Development

chapter 8|22 pages

Going to Market: Success or Failure?

chapter 9|20 pages

Going Outside for New Product Development

chapter 12|36 pages

What I Have Learned So Far