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      Book

      Pharmaceutical Marketing
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      Book

      Pharmaceutical Marketing

      DOI link for Pharmaceutical Marketing

      Pharmaceutical Marketing book

      Strategy and Cases

      Pharmaceutical Marketing

      DOI link for Pharmaceutical Marketing

      Pharmaceutical Marketing book

      Strategy and Cases
      ByMickey C. Smith
      Edition 1st Edition
      First Published 1991
      eBook Published 24 October 1991
      Pub. Location Boca Raton
      Imprint CRC Press
      DOI https://doi.org/10.1201/9781439810910
      Pages 440
      eBook ISBN 9780429092442
      Subjects Bioscience
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      Smith, M.C. (1991). Pharmaceutical Marketing: Strategy and Cases (1st ed.). CRC Press. https://doi.org/10.1201/9781439810910

      ABSTRACT

      Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

      TABLE OF CONTENTS

      chapter 1|13 pages

      Definitions and Approaches to Pharmaceutical Marketing

      chapter 2|21 pages

      The Environment of Pharmaceutical Marketing

      chapter 3|39 pages

      The Pharmaceutical Industry: Institutions and Characteristics

      chapter 4|36 pages

      The Customers

      chapter 5|41 pages

      Market and Marketing Research

      chapter 6|28 pages

      Strategy Development in Pharmaceutical Marketing

      chapter 7|35 pages

      Corporate and Competitive Analysis

      chapter 8|32 pages

      Pricing Strategy

      chapter 9|31 pages

      Distribution

      chapter 10|49 pages

      Product

      chapter 11|69 pages

      Promotion

      chapter 12|14 pages

      Strategic Marketing in the 21st Century: Futuribles

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