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Pharmaceutical Marketing
DOI link for Pharmaceutical Marketing
Pharmaceutical Marketing book
Strategy and Cases
Pharmaceutical Marketing
DOI link for Pharmaceutical Marketing
Pharmaceutical Marketing book
Strategy and Cases
ByMickey C. Smith
Edition 1st Edition
First Published 1991
eBook Published 24 October 1991
Pub. Location Boca Raton
Imprint CRC Press
Pages 440
eBook ISBN 9780429092442
Subjects Bioscience
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Smith, M.C. (1991). Pharmaceutical Marketing: Strategy and Cases (1st ed.). CRC Press. https://doi.org/10.1201/9781439810910
ABSTRACT
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
