About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc

chapter 1|34 pages

What Is New Food Product Development?

chapter 4|40 pages

Strategy and the Strategists

chapter 8|26 pages

Going to Market: Success or Failure?

chapter 9|24 pages

Why Farm Out New Product Development?

chapter 12|46 pages

Dancing but Uncertain of the Music