ABSTRACT
In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e
TABLE OF CONTENTS
part One|2 pages
Bussiness Strategy
part Two|1 pages
Management Principles
part Three|1 pages
Marketing and Sales
part Four|1 pages
Innovation
part Five|1 pages
Financial Staying Power