With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t

chapter 1|2 pages

- A Global Market

chapter 2|22 pages

- Cross-Cultural Psychology

chapter 4|30 pages

- Language

chapter 5|10 pages

- Color Coding and Affect

chapter 6|26 pages

- Icons and Images

chapter 7|14 pages

- Presentation Formats and Layout

chapter 9|16 pages

- Physical Ergonomics and Anthropometry

chapter 13|10 pages

- International Usability Evaluation