ABSTRACT
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t
TABLE OF CONTENTS
part I|83 pages
Overview of Government Public Relations
part II|53 pages
Purposes of Government Public Relations: Media Relations
part III|37 pages
Purposes of Government Public Relations: Public Reporting
part IV|77 pages
Purposes of Government Public Relations: Responsiveness to the Public
part V|17 pages
Purposes of Government Public Relations: Outreach
part VI|19 pages
Crisis Management as Government Public Relations
part VII|63 pages
The External Environment of Government Public Relations
part VIII|11 pages
The Extended Public Sector: Public Relations by Nonprofit Agencies
part IX|27 pages
Future Trends in Government Public Relations
