This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

chapter 3|17 pages

The Dynamic Modeling Language

chapter 5|21 pages

Extensions of the Standard Template

chapter 7|20 pages

Specific Models of Patient Flow Dynamics

chapter 9|16 pages

Agent-Based Modeling Approach