ABSTRACT
Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops.
The book contains all the underpinning factual information required to prepare a successful Business Plan for presentation to a bank manager, or an alternative potential source of finance, or for use in an NVQ portfolio. It is in line with the major syllabuses for Business Start-Up, and can be used as a course book for anyone completing a formal NVQ level 3 and 4 qualification in this area, with tips on NVQ structure and assessment.
Enterprise Planning and Development shows how to make the most of business growth and also how to deal with the different types of problems that are encountered along the way. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product and higher numbers of customers.
The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process and the owner’s own abilities to make it all happen
TABLE OF CONTENTS
chapter |14 pages
The Entrepreneurial Ethos and Environment
part |206 pages
Start-up and Survival
chapter |9 pages
The Importance of Planning for Start-ups
chapter |26 pages
Structuring the Business Plan
chapter |12 pages
Developing the Business Idea
chapter |11 pages
Developing Entrepreneurial Skills
chapter |18 pages
Market Research and Planning
chapter |28 pages
Identifying Relevant Legislation
chapter |21 pages
Resource Requirements
chapter |16 pages
Recruiting and Employing Staff
chapter |32 pages
Planning and Managing the Business Finances
chapter |20 pages
Integrating and Maintaining Quality
chapter |11 pages
Putting the Business Plan Together
part |171 pages
Developing Strategies for Growth