ABSTRACT

Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.

This practical book will help construction managers learn how to turn clients into loyal customers.

chapter 1|4 pages

Introduction

part |1 pages

Part 1: Planing to Take the Long -Term View

part |1 pages

Part 2: Tools and Techinques

chapter 6|10 pages

Customer relationship management

chapter 7|9 pages

Customer care

chapter 8|15 pages

Bidding and winning strategies

chapter 10|17 pages

Change in context

part |1 pages

Part 3: Challenge of a New Age