ABSTRACT
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
TABLE OF CONTENTS
part |87 pages
The Context
chapter |10 pages
Introduction
chapter |9 pages
The Historical Development of Business Travel and Tourism
chapter |14 pages
The Demand Side of Business Travel and Tourism
chapter |22 pages
The supply side of business travel and tourism
chapter |9 pages
The Role of Destinations in Business Travel and Tourism
chapter |8 pages
The Macro-Environment of Business Travel and Tourism
chapter |13 pages
The Impacts of Business Travel and Tourism
part |69 pages
The Development and Management of Business Travel and Tourism
chapter |12 pages
The physical infrastructure of business travel and tourism
chapter |20 pages
The Human Resource Infrastructure of Business Travel and Tourism
chapter |35 pages
Marketing the Business Travel and Tourism Product
part |61 pages
The Practice
chapter |40 pages
The Organization of Business Tourism Events
chapter |8 pages
Examples of Good Practice
chapter |11 pages
Major Interactive Exercises
part |13 pages
The Future
part |103 pages
Case Studies
chapter |7 pages
Hilton–Services for the Business Traveller
chapter |4 pages
Historic Conference Centres of Europe
chapter |4 pages
The Business Class Products of Airlines
chapter |3 pages
Frequent-Flyer Programmes – Lufthansa and Air France
chapter |2 pages
Airports and Business Travellers – Singapore Changi Airport
chapter |9 pages
The British Universities Accommodation Consortium*
chapter |7 pages
Disneyland® Paris Business Solutions
chapter |9 pages
LEGOLAND® Windsor (UK)
chapter |9 pages
Amsterdam RAI International Exhibition and Congress Centre
chapter |8 pages
Business Tourism in Hong Kong – City of Life
chapter |10 pages
Switzerland Convention and Incentive Bureau (SCIB)
chapter |3 pages
Iceland
chapter |4 pages
The Marketing of Portugal as a Business Tourism Destination
part |10 pages
Glossary of Terms