ABSTRACT
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.
New features/topics include:
* The Millennium Dome
* National Lottery funded projects
* International case studies
* Updated statistics and examples
The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
TABLE OF CONTENTS
part |115 pages
The Context
chapter |14 pages
Introduction
chapter |23 pages
The role of visitor attractions in tourism
chapter |27 pages
The visitor attraction product
chapter |36 pages
The visitor attraction market
chapter |13 pages
The business environment and visitor attractions
part |65 pages
The Development of Visitor Attractions
chapter |15 pages
The development process and the role of feasibility studies
chapter |9 pages
Factors influencing the success of visitor attractions
chapter |18 pages
Financing visitor attraction projects
chapter |13 pages
Designing visitor attractions
chapter |8 pages
Project management
part |160 pages
The Management of Visitor Attractions
chapter |11 pages
The role of the manager and management styles
chapter |8 pages
The marketing concept
chapter |18 pages
Strategic marketing planning
chapter |22 pages
The implementation of marketing strategies
chapter |24 pages
Human resource management
chapter |21 pages
Financial management
chapter |10 pages
Operations management
chapter |15 pages
Ethical challenges in attraction management
chapter |19 pages
Managing quality
chapter |10 pages
Managing change and planning for the future
part |28 pages
Case Studies
chapter |1 pages
Lessons from the Millennium Dome, London
chapter |2 pages
The Millennium Commission and attraction projects in the UK
chapter |1 pages
Relationship marketing: the RAF Museum, Hendon, UK
chapter |1 pages
Industrial tourism: ‘The Potteries', UK
chapter |3 pages
Parcs d'attractions in France
chapter |2 pages
Visitor attractions in Paris
chapter |2 pages
Parc du Futuroscope, France
chapter |2 pages
The clubs of Ibiza
chapter |2 pages
The product life cycle and Legoland, Denmark
chapter |1 pages
Mine attractions in Norway
chapter |1 pages
Bay Street complex, Malta
chapter |2 pages
The management of archaeological sites in Greece
chapter |2 pages
Major museums in New York
chapter |3 pages
Leading theme parks in the USA
chapter |1 pages
Disney California Adventure, USA
chapter |2 pages
Special interest attractions in South Africa
chapter |2 pages
The international casino market in New Zealand
chapter |2 pages
Visitor attractions in Brazil
chapter |1 pages
Sporting attractions
chapter |1 pages
Food and drink attractions
chapter |2 pages
The evolution of wildlife attractions
part |23 pages
The Future of Visitor Attractions