ABSTRACT

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.

chapter 1|1 pages

Introduction

chapter 2|5 pages

The market and competition

chapter 3|2 pages

Product life-cycles

chapter 4|8 pages

The marketing approach

chapter 5|1 pages

Summary

chapter 1|1 pages

Introduction

chapter 2|4 pages

The elements of the marketing mix

chapter 3|2 pages

Product quality

chapter 4|5 pages

Maintaining customer satisfaction

chapter 5|4 pages

The people factor in the marketing mix

chapter 6|1 pages

Summary

chapter 1|2 pages

Introduction

chapter 3|4 pages

PESTLE analysis

chapter 4|6 pages

Market segmentation

chapter 5|2 pages

SWOT analysis

chapter 6|3 pages

The marketing plan

chapter 7|1 pages

Summary

chapter 1|1 pages

Introduction

chapter 2|3 pages

The right price

chapter 3|7 pages

The right place

chapter 4|4 pages

The right time

chapter 5|11 pages

The right promotion

chapter 6|1 pages

Summary

chapter 1|2 pages

Quick quiz

chapter 2|2 pages

Workbook assessment

chapter 3|1 pages

Work-based assignment

chapter 1|3 pages

Reflect and review

chapter 2|2 pages

Action plan

chapter 3|1 pages

Extensions

chapter 4|3 pages

Answers to self-assessment questions

chapter 5|1 pages

Answers to Activities

chapter 6|1 pages

Answers to the quick quiz

chapter 7|2 pages

Certificate