ABSTRACT

This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.

Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

part |32 pages

Going Global—The New Realities

chapter |6 pages

The Global Recording Village Is Now

chapter |6 pages

What Is World Class?

chapter |6 pages

Tips for the Smaller Studio

part |32 pages

Creating and Maintaining Success

chapter |11 pages

Twelve Steps Toward Better Management

chapter |5 pages

YOUR Studio Time

chapter |5 pages

Management by Exception

chapter |5 pages

Covet Your Second Thoughts

chapter |4 pages

Praise and Productivity

part |19 pages

Diversify or Die

part |28 pages

Creative Marketing and Promotion

part |28 pages

Financial Concerns

chapter |5 pages

Protect Your Success

chapter |5 pages

Profit Today, Prepare for Tomorrow

chapter |5 pages

Profit from Your Financial Statements

chapter |5 pages

The Art of Credit and Collection

chapter |6 pages

Equipment Leasing—Is It for You?

part |24 pages

Sound Economics

chapter |6 pages

Smart Studio Pricing

chapter |6 pages

Examining Your Profit Centers

part |15 pages

The Importance of Conventions

chapter |5 pages

AES the Smart Way

chapter |4 pages

AES Europe—A Different Perspective

chapter |4 pages

NAB Means New Audio Business

part |20 pages

Efficient Facility Management

part |38 pages

The Sound of Money