ABSTRACT

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

chapter |25 pages

Unit 6 Analysing the external environment

chapter |22 pages

Unit 7 Analysing the internal environment

chapter |16 pages

Unit 9 Defining competitive advantage

chapter 1|12 pages

Guidance on examination preparation

chapter 2|9 pages

Answers and debriefings

chapter 4|7 pages

Curriculum information and reading list