ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

chapter |7 pages

Formulatingstrategy

chapter |1 pages

Marketingstakeholders

chapter |2 pages

Marketingandvalue

chapter |3 pages

Summary

chapter |1 pages

Hintsandtips

chapter |2 pages

Unit2

chapter |1 pages

Performanceoutcomes

chapter |1 pages

Marketdefinition

chapter |1 pages

PIMS

chapter |1 pages

Profitability

chapter |3 pages

Thebalancedscorecard

chapter |2 pages

Hintsandtips

chapter |1 pages

BrandsasassetsFinancialmarkets

chapter |4 pages

IncrementalvalueaddedTheInterbrandmodel

chapter |1 pages

Unit4

chapter |2 pages

Auditofmarketingactivities

chapter |1 pages

IdealMarketingMixProfile

chapter |2 pages

Customersatisfactionand

chapter |3 pages

SERVQUAL

chapter |1 pages

ComplainingPrice

chapter |1 pages

Costs

chapter |2 pages

Promotion

chapter |2 pages

Measuredefinition

chapter |1 pages

Place – DistributionHintsandtips

chapter |5 pages

Unit5

chapter |2 pages

Financialstatements

chapter |1 pages

ReturnonCapitalEmployed ( ROCE )

chapter |2 pages

Liquidityratios

chapter |2 pages

Limitationsofratioanalysis

chapter |1 pages

Economicvalueadded ( analysis )

chapter |2 pages

Unit6

chapter |1 pages

EnvironmentalmonitoringScanning

chapter |2 pages

Themacro -a ndmicro -e nvironments

chapter |1 pages

Themacro -e nvironment

chapter |2 pages

Competition

chapter |2 pages

Porter ’ sfiveforces

chapter |2 pages

Consolidatingtheanalysis

chapter |1 pages

Unit7

chapter |8 pages

Factorsinfluencingthestrengthof

chapter |1 pages

Hintsandtips

chapter |2 pages

Unit8

chapter |12 pages

Internationalmarketintelligence

chapter |1 pages

Assessingtheattractivenessofmarkets

chapter |1 pages

Hintsandtips

chapter |1 pages

Unit9

chapter |3 pages

Whatiscompetitiveadvantage ?

chapter |2 pages

Sourcesofadvantage

chapter |2 pages

Methodsforassessingadvantage

chapter |2 pages

Porter ’ sgenericstrategies

chapter |2 pages

Overallcostleadership

chapter |3 pages

Howtousegenericstrategies

chapter |3 pages

Hintsandtips