ABSTRACT
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.
This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.
TABLE OF CONTENTS
chapter |17 pages
Purpose, Scope and Basics
part |43 pages
Fundamentals: The Framework and Its Main Building Blocks
chapter |16 pages
Objectives: What Is Business Strategy For?
chapter |25 pages
Competitive and Corporate Strategy – Why Centred on Offerings?
part |73 pages
Understanding Competitive Positioning and Strategy
chapter |23 pages
Differentiation Creates Private, Not Public Markets
chapter |16 pages
Competitive Positioning: Differentiation and Price
chapter |12 pages
Competitive Positioning in Imperfect Markets with Dominant Sellers
part |29 pages
Competitive Strategies For Profit
chapter |18 pages
Competitive Strategy: What Makes It Profitable?
chapter |9 pages
Competitive Strategy: Dynamics of Positioning
part |60 pages
Resources and Business Strategy
chapter |25 pages
The Theory of Winning Resources (the Resource-Based View)
chapter |22 pages
Winning Resources for the Manager
chapter |11 pages
The ‘scissors' Process for Choosing a Competitive Strategy
part |79 pages
Corporate Strategy for Clusters of Offerings
chapter |18 pages
Corporate Strategy's Task Is to Build Financial Value
chapter |18 pages
False and Valid Tests of Corporate Strategy
chapter |11 pages
The Corporate Raider or Catalyst
chapter |22 pages
Valuable Clusters of Offerings: Relatedness
chapter |8 pages
How Do Managers Develop Successful Corporate Strategies?
part |40 pages
Other Implications of the Framework