ABSTRACT
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.
It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
TABLE OF CONTENTS
part |22 pages
Introduction
part |147 pages
Strategic issues in retailing
part |138 pages
The view from the bridge
chapter |8 pages
Supply chain: a core competency for retailers
chapter |9 pages
Bridging the gap between IT and the business
chapter |6 pages
Leisure and retailing: legoland parks
chapter |6 pages
Everything for the trade – next day: Screwfix Direct
chapter |7 pages
Uniquely Auchan: retailing as invention
chapter |9 pages
Straightforward British approach works in China
chapter |7 pages
Metro in China or a Chinese Metro?
chapter |11 pages
Music, movies, more: the specialist retailer
chapter |11 pages
Consumer wellbeing: wellbeing.com
chapter |6 pages
Freshen up: differentiation through fresh foods
chapter |7 pages
Integration, challenge and change
chapter |5 pages
Ready to scale up: India's Shoppers' Stop
chapter |9 pages
Creating a global retail brand
chapter |7 pages
Consolidation in the European mail order market
chapter |7 pages
Modernization in Greek food retailing
part |40 pages
Putting it all together