ABSTRACT

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

part |2 pages

Part I: Practice

chapter 1|26 pages

Stumbling upon the Springboard Story

chapter 2|12 pages

A Story That Rings True

chapter 3|12 pages

Communicating a Vision

part |2 pages

Part II: Understanding

chapter 4|16 pages

Getting Inside an Idea

chapter 5|22 pages

A Tale of Two Stories

chapter 6|12 pages

Co-creating the Same Story

chapter 7|12 pages

Another Mode of Knowing

part |2 pages

Part III: Catalysis

chapter 8|16 pages

Crafting the Springboard Story

chapter 9|14 pages

Performing the Springboard Story

chapter 10|14 pages

Building the Springboard Story

chapter 11|22 pages

Embodying the Idea

chapter 12|12 pages

The Medusa's Stare