ABSTRACT
E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.
Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).
TABLE OF CONTENTS
part |41 pages
Get Started in E-Business
chapter |20 pages
Introduction
chapter |19 pages
Your E-Business Implementation Roadmap
part |90 pages
Collect Information on the Business Processes and Technology
chapter |15 pages
Action 1: Understand Your Business
chapter |16 pages
Action 2: Select the Activities for E-Business
chapter |17 pages
Action 3: Assess E-Business Trends and Competition
chapter |18 pages
Action 4: Set Your Technology Direction for E-Business
chapter |20 pages
Action 5: Collect Information for E-Business
part |38 pages
Define How E-Business will Work for You
chapter |16 pages
Action 6: Analyze Information for E-Business
chapter |20 pages
Action 7: Define Your New E-Business Transactions and Workflow
part |51 pages
Prepare for Your E-Business Implementation
chapter |17 pages
Action 8: Define and Measure E-Business Success
chapter |14 pages
Action 9: Develop Your E-Business Implementation Strategy
chapter |17 pages
Action 10: Perform Your E-Business Marketing Activities
part |62 pages
Implement Your E-Business
chapter |16 pages
Action 11: Plan Your E-Business Implementation
chapter |25 pages
Action 12: Execute Your E-Business Implementation
chapter |18 pages
Action 13: Follow Up after Your E-Business Implementation
part |33 pages
Address E-Business Issues