ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

chapter 1|9 pages

Introduction to customer communications

chapter 2|9 pages

Buying behaviour

chapter 3|7 pages

The communication process

chapter 5|11 pages

Written communication formats

chapter 7|17 pages

The promotional mix – below the line

chapter 8|13 pages

The promotional mix – above the line

chapter 10|7 pages

Customer service and customer care