ABSTRACT
Exclusive Podcast Academy training now available in a book!
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
TABLE OF CONTENTS
part |59 pages
Section 1: Podcasting Overview: Understanding The Medium and its Impact on Business
part |75 pages
Section 2: Odcasting Fundamentals: Planning and Development
part |115 pages
Section 3: Producing The Podcast: Production, Delivery and Legal Issues
part |156 pages
Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing