This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

chapter |19 pages


Getting it straight

chapter |23 pages

The economic power of gay tourism

It is about good business not a political or social statement

chapter |14 pages

Building stakeholder support

Don't go it alone

chapter |13 pages

Gay sports

An international marketing tool

chapter |12 pages

The future