Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

chapter Chapter 2|10 pages

How People Search

chapter Chapter 3|19 pages

Linking Strategies and Free Listings

chapter Chapter 4|20 pages

Web Crawlers and Directories

chapter Chapter 5|19 pages

Traffic and Keyword Tracking

chapter Chapter 6|20 pages

The Mobile Internet

chapter Chapter 7|23 pages

Page Design and Page Architecture

chapter Chapter 8|15 pages

Building an Effective WAP Site

chapter Chapter 9|17 pages

Pay Per Click

chapter Chapter 10|11 pages

Pay-Per-Click Strategies