ABSTRACT
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
TABLE OF CONTENTS
part |2 pages
Part I: Sport Marketing the Basics
part |2 pages
Part II: Understanding the Sport Consumer
part |2 pages
Part III: Sport Marketing Logistics
part |2 pages
Part IV: Promotional Aspects of Sport Marketing
part |2 pages
Part V: Specialized Concepts in Sport Marketing
part |2 pages
Part VI: The Future of Sports Marketing