ABSTRACT
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
TABLE OF CONTENTS
part |84 pages
Hospitality Marketing Concepts
part |152 pages
Hospitality Marketing Functions and Strategies
part |144 pages
Hospitality Consumer Behavior
part |90 pages
Destination Marketing
part |77 pages
Special Topics