ABSTRACT
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
TABLE OF CONTENTS
chapter |11 pages
Identifying
the planned and objective audit process, you should now be armed with in establishing the potential marketing strategy for to pursue. the organization with the opening to venture into new a new target market, or diversification opportunity, or indeed the opportunity Existing New Existing
